Many aspects of publishing and making books have changed enormously since 1994, when we first opened our doors, but our commitment to making beautiful, high-quality illustrated books on budget and schedule is not among them. We devote ourselves to honoring this commitment in every project we undertake, whether it's a three-week index compilation, a four-month layout project, or a two-year, whole-book contract for a 600-page exhibition catalogue. Although Wordesign Services has supplanted the name Vern Associates, Inc., our mandate for quality bookmaking predicated on careful planning and direction remains solidly in place.
Every book is different
At Wordesign we believe that every publication has its own "personality." Each project we take on, regardless of its length, complexity, or design follows a unique trajectory and comes with its own particular set of challenges. This is especially true of illustrated books—our forte—which are highly resistant to template-based creation. When you add images into the mix, it is crucial that each one falls where it will best support the dialogue between picture and text. Even when hired to prepare just one piece of the puzzle—the design, for example—our constant sensitivity to the special demands of an image-driven book assists in making the printed, bound publication superior to others in its field. Over the 20-some years we've been in business, however, we have witnessed the decline in availability of the specialized skills and expertise required to produce a printed book with many images.
Why print? Why not digital?
When it comes to digital presentation, Illustrated books remain behind their text-only counterparts. Even our projects that include digital components start out on a print-focused foundation, but when clients ask us to prepare a digital version of their book, we urge them to work on it from the outset—in tandem with the print edition— which reduces duplication (or triplication) of effort and costs. It also permits each platform—print or digital—to do what it does best. After all, what's the point of mere replication when you can have two equally strong products that offer similar material in very different ways?